Blog Software Development Case Study: Improving Cybersixgill's lead generation with new websiteCase Study: Improving Cybersixgill's lead generation with new website
When Cybersixgill, a global cybersecurity leader, needed a website revamp to better tell their brand story and increase lead generation, they turned to Boldare. With a firm deadline set around a major industry event, the stakes were high. Boldare, introduced by a British creative communications agency, Eclipse, tackled this challenge head-on. The result? A successful website overhaul that pushed user growth by 45% and improved other key indicators, shaping a decisive win for Cybersixgill’s online presence. This is the inside story of how Boldare and Cybersixgill navigated a tight timeline to achieve tangible results.
Table of contents
The client
Cybersixgill is a global leader in the cybersecurity sector, specializing in deep and dark web threat intelligence. This Israeli company operates an expansive intelligence data lake and uses advanced AI to identify and alert teams to emerging cyber threats.
Cybersixgill scans through the deep dark web, which handles transactions equivalent to the world’s third-largest economy, and collects and exposes the earliest indications of risk by threat actors moments after they surface.
Challenge
Cybersixgill’s decision makers recognized the need for a new, effective, user-friendly, and esthetically pleasing website that would streamline their brand story, improve their brand visibility, and effectively articulate their offerings. The company was seeking a reliable partner to revamp their online presence in order to strengthen their lead generation and thought leadership initiatives.
One of the biggest challenges was the deadline we had - company stakeholders wanted to launch the website during a key industry event.
Why Boldare?
Boldare was referred to the Cybersixgill stakeholders by Eclipse - a UK-based design agency who also worked together with Boldare to deliver designs for the website.
Solution
Our collaboration generally begins with product discovery workshops, a tried and true method for understanding the business challenges, needs, and product expectations of our clients. During these workshops, we break down the stakeholders’ provided scope into four categories:
- Must-haves: Non-negotiable features crucial for the minimum viable product (MVP).
- Should-haves: Important elements ideally included in the second version after the MVP.
- Nice-to-haves: Lesser priorities that could be added in a subsequent product release.
- Not now: Interesting initiatives, not immediately necessary.
This approach allows us to create a detailed roadmap and scope of work necessary to meet the project’s goals. Considering the volume of work, we assembled a dedicated cross-disciplinary team that included two frontend developers, a product designer, a DevOps engineer, a Scrum master, and a QA engineer. Our client contributed a dedicated product designer and a copywriter, in conjunction with the Eclipse agency.
Boldare and Eclipse collaborated on Cybersixgill’s web design. Eclipse took charge of the comprehensive brand communication and focused on the design system. Meanwhile, Boldare developed the user journeys, established the information structure, and designed both the wireframes and the UI.
One of the client’s requirements for the new site was to choose a technology that would allow management of the site’s appearance similar to the Elementor website builder in WordPress. After conducting research, our team suggested Storyblok CMS to the client, as it enables the creation of new custom pages using all sections we had designed and implemented for them.
We were also tasked with ensuring that the final product was search engine optimization (SEO) friendly, as the client’s existing webpage housed a significant array of materials and blog posts - key traffic drivers for the company. Integration with HubSpot was another critical element of the project. The new Cybersixgill website also met the client’s specific performance requirements.
Together, our team, Eclipse, and the Cybersixgill product owner built a website with a unique look, using customized frontend code based on the Storyblok CMS. Our collective efforts provided a comprehensive infrastructure for product delivery, encompassing a code repository, hosting, continuous integration and deployment (CI/CD), UI/UX design, and project management. Despite working across four different time zones between Israel, Poland, the United States and the United Kingdom, we delivered a high-functioning website. This website effectively tells the brand’s story and features improved key website elements.
Our tech stack included Vue.js 3, Nuxt.js 3, Tailwind CSS, TypeScript, and Storyblok (CMS).
Results
Together with our partners, we delivered the website within the strict deadline.
The collaboration led to substantial increases in key website metrics within a year. Cybersixgill saw a 45% increase in users, a 44% increase in sessions, a 16% increase in page views, and a 28% increase in time spent on-page.
45%
Increase in users
44%
Increase in sessions
46%
Increase in page views
28%
Increase in time spent on-page
These impressive results suggest that the new site succeeded in attracting more visitors, engaging them effectively, and providing valuable information that kept them on the site for longer periods.
The company’s brand story was communicated more clearly, leading to a notable improvement in brand visibility and awareness. The new website also enhanced the overall user experience, fixing fundamental issues with the old site, and making resources more accessible to users.
Conclusion
Boldare’s collaboration with Cybersixgill and Eclipse provides a compelling case study of how a well-executed website redesign can significantly improve a company’s online presence and key metrics. By aligning with the company’s objectives, understanding their brand, and leveraging high-quality development skills, Boldare was able to deliver a website that met and exceeded expectations. The project resulted in a significant uplift in website performance and user engagement, positioning Cybersixgill for greater online success in the future.
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