Very few digital products are truly unique on the market. Users choose a product not because there are no alternatives but because it offers a better user experience (UX). This is why businesses in the know are investing in UX design as a fundamental part of their product development. It’s not just the esthetics of the user interface (UI), how the app looks on a screen, or how easy it is to use, it’s also the wider usefulness, desirability, accessibility, and value of the product to the user. Good UX design can directly boost sales, reduce customer acquisition costs, and increase customer lifetime value – all of which impacts the business’s bottom line. Read on to find out how UX and UI design directly affect your ROI.