How good design is a great business investment
User experience (UX) and user interface (UI) are vital elements of any digital product. By being consistent with how your product presents itself and communicates with users you can improve your brand awareness and trustworthiness. In this article, we will explain how you can achieve just that.
Table of contents
A reminder of what UX and UI are
Good UX requires analysis of the product from the perspective of the client’s goals, as well as analysis of the end user’s needs. In order to understand how users experience your product, you will need hypotheses and a user flow. These tools will help build a product that users find efficient, enjoyable, and accessible. UX should also include elements for users with disabilities, such as voice-activated features or using large typography for users with a visual impairment.
UI is about creating an interface for users to interact with the product. Users need simple, consistent visual elements to help them freely enjoy the product’s features.
A good-looking business is a thriving business
The goal of design is to differentiate your brand from your competitors. One of the ways to do that is to make your product consistent with your brand and its tone of voice. For example, if your brand communicates on social media in a friendly, almost casual way, your product should be friendly and casual as well. One of the ways to achieve that is with the use of design patterns, color combinations, and tone of voice.
Why typography matters
Typography is just one of the tools that helps achieve brand consistency. It should be unique and sophisticated, but also clear and easy to read for the users. For example, typography for a car rally product should not be based on handwriting, but rather be slightly tilted and use sharp elements to communicate the dynamic nature of the product.
Here’s how good design can be a foundation for building trust
Building trust with your users can be achieved in the same way as you would differentiate your brand from the competition - by being consistent. If your brand’s marketing uses a certain style, then by ensuring your product’s design is consistent with it, you will appear more trustworthy to your users.
Similarly, a trustworthy product should be intuitive. For example, an e-commerce platform should be clear about when and how payment is going to be taken and ask users only for basic personal information. Anything more than that can scare users away.
Get noticed! How design and brand awareness go together
The design of your product should communicate the personality of your brand. To achieve this, you should be up to date with the latest popular design trends within your target audience and communicate in a way that is consistent with those trends.
For example, Web3 and the cryptocurrency industry tend to use a lot of three-dimensional effects in their visuals. However, it doesn’t mean that it’s the only right design to use. It’s good practice to experiment a bit - you might find that the most effective design is one opposite to the existing trends.
How to use landing pages to get clients
Landing pages are meant to tell a story in a way that is new and fresh. If done right, they have the potential to become viral. For example, instead of describing how great it is to drive a Volvo car, you could ask users to hold a piece of paper in front of their laptop’s camera. Users would rotate the piece of paper as if it was a steering wheel while the landing page would show them a virtual experience of driving a Volvo based on that movement. This way, your communication becomes engaging and different from what users are accustomed to.
It all comes down to people - here’s how to build a design team that succeeds
To create a design that does all the things we’ve talked about, you need a team of people with experience in both UX and UI. It’s good practice to involve a creative designer as well, as they are experienced in choosing the right typography and iconography. A creative designer can also pick a key visual and advise on how to best communicate with your target audience.
Our teams at Boldare work by brainstorming their ideas and communicating with each other. While a dedicated team is responsible for a product, their ideas can be challenged by others. It’s how we’ve delivered over 300 successful digital products. So, if you are looking for a design that will help your business thrive, make sure to contact us soon!
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