Service design and blueprints: learn how to get most from your services
In today’s environment, simplifying processes is important. Streamlining benefits both customers and service providers. Yet, in industries like banking, travel, and healthcare, achieving simplicity can be challenging. Customers often see only a fraction of the entire service process. From a business standpoint, any oversight can affect the quality of service. We would like to invite you to a dedicated workshop “Transform gaps into opportunities“ to learn how to keep services simple and avoid risking revenue and customer satisfaction.
Table of contents
What is service design?
Service design is the process of creating, managing, and improving services to achieve maximum business results while maintaining a high customer experience (CX). One of the most effective tools used in designing services is the service blueprint.
You can signup for workshop here.
Service blueprints allow businesses to map out the essential touchpoints and identify potential bottlenecks in service delivery. By pinpointing and addressing these areas, businesses can improve efficiency and build better customer relationships.
Benefits of service blueprints
- Holistic view of services: Service blueprints provide a comprehensive visual representation of the entire service process, from customer perspective to backend operations. This overview allows businesses to understand the big-picture flow and touchpoints of the various service components.
- Identifying bottlenecks: By mapping out each step of a service, service blueprints can highlight areas where delays or inefficiencies occur, enabling businesses to address these bottlenecks and streamline their processes.
- Enhancing customer experience: Service blueprints focus on the customer journey and touchpoints, ensuring that businesses recognize and optimize every interaction point. This attention to detail can lead to improved customer satisfaction and loyalty.
- Facilitating cross-team collaboration: As a visual tool, service blueprints foster better communication among different departments or teams. They provide a shared reference point, ensuring everyone understands their roles and responsibilities in the service delivery process.
- Informed decision-making: By laying out the entire service process, service blueprints enable businesses to make informed decisions based on a clear understanding of how changes in one area might impact others. This clarity can reduce the risk of unintended negative consequences when implementing changes to the service.
Our workshop provides an overview of service design and service blueprints and explores aspects of customer experience (CX) design, highlighting their significance in enhancing business operations.
Workshop highlights
Thanks to the workshop, you will:
- Understand how CX design integrates people, systems, and tools to foster a cohesive service experience.
- Examine service design and blueprints through a real-life case study.
- Recognize the significance of design in developing and refining services.
- Familiarize yourself with the process of designing service blueprints, supported by illustrative examples.
- Understand the importance of collaboration among team members, stakeholders, and customers/users.
- Highlight the importance of assessing and adapting the core value of a service based on user requirements.
- Participate in an exercise that will demonstrate how to work with service design and blueprints.
- At the conclusion of the workshop, attendees will have gained insights and tools that can aid in evaluating and enhancing their own business processes.
Who will benefit the most?
The workshops are aimed at all professionals whose responsibilities include the creation, maintenance, and optimization of services and business processes, including:
- CEOs,
- CTOs,
- Department heads,
- Design and brand managers,
- Innovation leaders,
- Digital transformation leaders.
Workshop’s host - Jagoda Podrucka
The workshops are conducted by Jagoda Podrucka, Product Designer at Boldare. Jagoda has a track record of driving growth and enhancing customer satisfaction. Her experience in discovery, co-creation, validation, exploration, prioritization and decision-making helps organizations define a clear direction and successfully deliver product goals. Jagoda has a true passion for human-centered design combined with a talent for spotting market opportunities and crafting product roadmaps.
Where and when?
The workshop will take place in Berlin’s Mindspace located in Zimmerstrasse on September 21st at 17.00. The workshop duration is 2.5 hours and will take place in groups of no more than 12 participants.
You can sign up using this link. Hope to see you there!
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