Key trends in the technology sector according to Piotr Majchrzak, co-CEO at Boldare

Biggest trends for 2022

First of all, I can see two trends: The first is the acceleration of the development trend of companies towards becoming more aware, ethical and crisis-resistant organizations whose basic innovation strategy is to listen to the customer and agilely respond to their needs.

The second is a strong break into the mainstream of the third phase of the Internet, called Web3. Perhaps the most widely known application of Web3 are cryptocurrencies, which are by definition not regulated by any institution. Web3 is a philosophy but also a set of technologies that, on the one hand, return to the original values ​​of the network, such as: openness, cooperation, decentralization, but also that allow for the implementation of specific solutions.

And so the artist, thanks to technology, is guaranteed royalties, communities can organize and generate value, where the remuneration is taken care of by algorithms, or, perhaps most importantly, we do not become a product (as is often the case in Web 2.0 and “free” services) but thanks to the transparency of the algorithms, we have control over what happens with our data.

The above will also have a significant impact on technologies and their use. Just like every business had to be “online” in the past, 2022 seems to show a more stable and mature approach to the fact that businesses will have to be more open to “onchain” - that is, use blockchain.

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Challenges to face

As I already mentioned, the biggest changes in the technology sector will not happen in the technology itself. Each tech company will have to ask itself questions about its values ​​and revise its current approach. Building shareholder value alone is no longer enough. People do not want to be products. They do not want to work for companies where they only earn money, because the world has changed. They can move anywhere, reduce the cost of living, and do what they want for a company on the other side of the world, within a timeframe that will allow them to enjoy life, not just work.

The “Great resignation” will force many companies to rethink their vision, mission, and how they want to influence their environment, customers and employees.

This challenge no longer impacts only the Big Tech companies: Alphabet (Google), Amazon, Apple and Meta (Facebook). This year it will also influence thousands of smaller companies equally.

This article is based on Piotr’s article originally published in ISBTech magazine in Polish.