Kateryna Kaida

You need to understand your customers really well - how do they behave in the application, what do they struggle with, what words do they use to describe their needs and pains, what draws their attention, what matters to them? Answering these questions will help you highlight the right features for the right users at an appropriate time while using the right tone of voice.

Your UX researcher uncovered a user pain point through a series of research methods, the product designer ran a number of iterations to ideate on several solutions and finally pick the most optimal one, the product team has been working diligently for the last sprint to deliver the functionality, hoping that it will mitigate the users’ pain straight away and make them love your product even more. The launch day comes and… It’s done, right? Well, not really. To make sure our users actually notice the updates, figure out how to use the new functionality quickly, and start deriving value from it, we should also take care of feature announcements.

Read on to learn more about quantitative research! What is it? How you can use them in Product Design? And what is the difference between qualitative and quantitative research? Let's find out!